| Titulo | X-Mas Floorboards |
| Agência | McCann London |
| Campanha | Building Long-term Value - MasterCard |
| Anunciante | Mastercard International |
| Marca | MasterCard |
| Posted | Julho 2006 |
| Sector Empresarial | Cartões de crédito |
| Legenda | Priceless |
| História | SUMMARY Priceless is our most important asset, said Larry Flannigan CMO MasterCard. Over the last 7 years in 35 European markets the Priceless campaign has migrated local legacy brand to MasterCard, closed awareness and preference gaps with a key competitor, helped to increase the volume of transactions made using its cards, growing revenues by 42%. It has out-performed growth of both the key competitor and the market, worked across several communications channels, entered into popular culture and is now viewed by Wall Street as a key asset in the valuation of the company pre-IPO. |
| Tipo de Mídia | Imprensa e publicações |
| Mercado | Reino Unido |
| Account Manager | Kate Harris |
| Supervisor de publicidade | Rita Broe |
| Director criativo | Mark Reddy |
| Fotógrafo | Mark Leary |
More Work
SEE ALLPlease Turn Your Phone On
- MARCA:
- Missing People
- AGÊNCIA:
- BBH
1 Journalist, 262 City and United Fans...
- MARCA:
- The Guardian
- AGÊNCIA:
- BBH
2 Journalists, 16 Doctors...
- MARCA:
- The Guardian
- AGÊNCIA:
- BBH
3 Journalists, 4 Chefs...
- MARCA:
- The Guardian
- AGÊNCIA:
- BBH
The Whole Picture
- MARCA:
- The Guardian
- AGÊNCIA:
- BBH
Hotel
- MARCA:
- MasterCard
- AGÊNCIA:
- McCann London
Bath
- MARCA:
- MasterCard
- AGÊNCIA:
- McCann London
X-Mas Snow
- MARCA:
- MasterCard
- AGÊNCIA:
- McCann London
X-Mas Fridge
- MARCA:
- MasterCard
- AGÊNCIA:
- McCann London