Quaker Oats - "Supergrain"

AMV BBDO

AMV BBDO London, Reino Unido

5909

Marca: Quaker Oats
País: Reino Unido

Anunciante: The Quaker Oats Company

Titulo	Supergrain
Agência	AMV BBDO
Campanha	Windy Miller - Quaker
Anunciante	The Quaker Oats Company
Marca	Quaker Oats
Data da primeira Transmissão/Publicação	2005 / 9
Sector Empresarial	Cereais de pequeno-almoço
Legenda	Quaker. We know our oats.
História	The 30 spots are narrated by Charlie Higson who asks Windy about his choice of breakfast. As on his previous TV appearances Windy does not speak but nods and shakes his head in response to questions. In the first spot he indicates he has changed to Quaker Oats from his usual fry up because he has got his cholesterol tests back. In the second he nods that he has chosen Oatso Simple to keep himself going until lunchtime. When asked if this is just the job for a mornings work Windy shakes his head. Instead of going to work he is being picked up by Molly the barmaid from the local pub in her red sports car. Windy winks before getting in. The ads end with the tagline Quaker. We know our oats.
Filosofia	A TV and print campaign for Quaker featuring Windy Miller, the much loved character from the TV series Camberwick Green, will break on Monday September 19th 2005. The ads feature Windy outside his windmill enjoying Quaker Oats and Oatso Simple. The new ads communicate that oats are officially recognised as a Supergrain and therefore have a number of health benefits, e.g. they actively lower your cholesterol, and release energy slowly to help keep you going until lunchtime.
Tipo de Mídia	Televisão e Cinema
Comprimento	30 seconds
Mercado	Reino Unido
Redator	Dave Buchanan
Director de arte	Mike Hannett
Planeador	Bridget Angear
Planeador	Tom Roach
Media Planner	Beth Handyside
Produtora	Loose Moose Ltd.
Realizador	Ken Lidster
Empresa de produção	Cut and Run LA
Editor	Tim Fulford
Director de publicidade	Karen Goffe