| Titulo | The Choice is Yours (Women) |
| Agência | AMV BBDO |
| Campanha | Responsible Drinking - Diageo Ltd |
| Anunciante | Diageo |
| Marca | Responsible Drinking |
| Data da primeira Transmissão/Publicação | 2007 / 8 |
| Sector Empresarial | Consciencialização social sobre drogas / álcool / tabaco |
| Legenda | A night to remember ? Or one to forget ? |
| História | Diageo seeks to be a leader in promoting the responsible consumption of alcohol. With the The Choice is Yours campaign - part of our wider responsible drinking strategy to transform consumer attitudes to alcohol - we are seeking to use our marketing expertise to build on existing information & awareness raising activities, by focussing on consumers attitudes to alcohol. This strategy is grounded in the belief that a sharp focus on transforming such attitudes will reinforce existing responsible behaviour by the majority of consumers as well as encourage those with risky drinking behaviours to re-evaluate their attitude to misuse. |
| Problema | Diageo is committed to driving positive change in consumer attitudes and drinking behaviours. The The Choice is Yours campaign - and our wider A2A strategy - seeks to transform consumer attitudes to alcohol in the belief that this will influence the perception and treatment of alcohol by consumers. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Director de arte | Mike Hannett |
| Redator | Dave Buchanan |
More Work
SEE ALLBen's Beginners
- MARCA:
- Uncle Ben's
- AGÊNCIA:
- AMV BBDO
What now?
- MARCA:
- Cancer Research UK
- AGÊNCIA:
- AMV BBDO
Boredom Busters
- MARCA:
- Sainsbury's
- AGÊNCIA:
- AMV BBDO
Being Good
- MARCA:
- Sainsbury's
- AGÊNCIA:
- AMV BBDO
Truffles
- MARCA:
- Sainsbury's
- AGÊNCIA:
- AMV BBDO