Titulo | Mercado Play is addictively free |
Titulo (língua original) | Mercado Play es adictivamente gratis |
Agência | Gut |
Campanha | Mercado Play is addictively free |
Anunciante | Mercado Libre |
Marca | Mercado Play |
Data da primeira Transmissão/Publicação | 2024 / 2 |
Sector Empresarial | Serviços de diversão e lazer online |
Filosofia | The campaign focuses on the consequences of "marathoning" series or movies until late, thanks to "Mercado Play", the new free streaming platform that works from the Mercado Libre app and with which the company has taken a leap into the world of entertainment. The campaign, which includes television, street and digital platforms, seeks to identify audience stress points and establish a distinctive positioning for the brand. |
Tipo de Mídia | Televisão |
Comprimento | |
Founder & Chairman | Gastón Bigio |
Founder & Chairman | Anselmo Ramos |
Chief Creative Officer | Joaquín Cubría |
Chief Creative Officer | Ramiro Rodriguez Gamallo |
Chief Creative Officer | Matias Lafalla |
Regional Account Director & Partner | Natalia Noya |
Director executivo criativo | Laura Rapela |
Director executivo criativo | Diego Fernández Posada |
Director criativo | Agustín Fernandez Madero |
Director criativo | Gonzalo Nahuel Palma |
Director de arte | Daniela Russel |
Editor | Matías Simonet |
Managing Diretor | Paula Medina Rivero |
Head of Design | Rosario Muñoz Lopez |
Director de contas | sofia goldin |
Supervisor de conta | Julieta Altare |
Chief Strategy Officer | Javier Quintero |
Diretor de Estratégia | Mariana Varella |
Senior Brand Strategist | Juan Cistoldi |
Social Media Strategy Director | Ignacio Rocca |
Senior Social Strategist | Kevin Rehbein |
Head of Digital and Social | Gori Nastasi |
Redator | Daiana Benitez |
Director de arte | Luz Di Cintio |
Designer gráfico | Lucas Barreto |
Designer gráfico | Sofia Iezzi Moñux |
Creative Manager | Florencia Vera |
Creative Manager | Paula Akel |
Chefe de produção | Florencia Albizzati |
Produtor | Mariana Jauregui |
Produtora | Argentinacine |
Realizador | Joaquín Güiraldes |
Realizador | Inesa Villanueva |
Produtor executivo | Laura Fassi |
Produtor | Germán Escande |
Director de fotografia | Mariano Monti |
Director de arte | Sofía Marqués |
Casting | Saigon |
Casting Director | Martin Neuburger |
Head of Post Production | Aldo Ferrari |
Post Production Coordinator | Miranda Schwartz |
Editor | Alejo Santos |
Editor | Daniel Prync |
Digital Assets Assembly | Hernán Cali Ospina |
Colorist | Alejandra Lescano |
Produção de som | Big Sound |
Música | BAMBA MUSIC |
Director de publicidade | Yadia Coccaro |
Director de publicidade | Agostina Frascarelli |
Director de publicidade | Luciana Alejandra Diaz |
Director de publicidade | Macarena Rodriguez |
Director de publicidade | Agustina Cafaro |
Director de publicidade | Manuel Jesús Alonzo |