| Titulo | GIANT - Everyday Rider Sponsorship |
| Agência | Leo Burnett |
| Campanha | Everyday Rider Sponsorship |
| Anunciante | Giant Bicycles Australia |
| Marca | Giant |
| Data da primeira Transmissão/Publicação | 2012 / 1 |
| Sector Empresarial | Bicicletas |
| História | Giant Austrailia’s “Everyday Rider Sponsorship” created by Leo Burnett Melbourne asked ordinary cyclists to be the spokespeople for the brand during the 2011 Tour de France. Leo Burnett Melbourne Case Study: How Giant Australia opened their sponsorships to everyday riders during the 2011 Tour de France. The sponsorship of famous athletes has become the formula for selling sporting goods the world over. To connect with the 99% of cyclists who aren't professionals, during the 2011 Tour de France, Giant Australia via Leo Burnett, Melbourne opened their sponsorships to everyone, offering an official contract to 30 everyday riders. |
| Tipo de Mídia | Televisão |
| Produção de som | Final Sound |
| Director de arte | Justin Nagorcka |
| Redator | sarah mcgregor |
| Director executivo criativo | Jason Williams |
| Realizador | Marcus Flack |
| Realizador | Dave Schmidt |
| Produtora | Liquid Creations |
More Work
SEE ALLRide The Arches (Board)
- MARCA:
- McDonald's
- AGÊNCIA:
- Leo Burnett Group Manila
McDonald's Yes Kids Zone (Board)
- MARCA:
- McDonald's
- AGÊNCIA:
- Leo Burnett Inc.
Heineken H*Ai
- MARCA:
- Heineken
- AGÊNCIA:
- BBH Shanghai
Feels Good to Move
- MARCA:
- Cathay Pacific
- AGÊNCIA:
- Leo Burnett
What Makes You Bleed?
- MARCA:
- National Gallery of Victoria
- AGÊNCIA:
- Leo Burnett
Let’s Get Moving ;P
- MARCA:
- Cathay Pacific
- AGÊNCIA:
- Publicis.Hong Kong
Resilience Road
- MARCA:
- Suncorp Insurance
- AGÊNCIA:
- Leo Burnett
The Unbranded Menu
- MARCA:
- McDonald’s Philippines
- AGÊNCIA:
- Leo Burnett Group Manila
Harvey Connectivity
- MARCA:
- Honda HR-V
- AGÊNCIA:
- Leo Burnett