Thierry Poiraud
Realizador at Division Paris
Paris, França
TituloThe Desperados Experience
Agência
Campanha The Desperados Experience
Anunciante Brasseries Fischer
Marca Desperados
PostedNovembro 2011
Sector Empresarial Cervejas, sidras
História With a video that redefined the interactive experience, beer brand Desperados scored one the biggest viral hits of 2011.One reason the YouTube video quickly amassed over two million views was its smart incorporation of the player’s functionalities. The volume slider, video scrubber and expand button all play an active part in the progression of this online party with the user as a very special guest. Another feature that proved to be very popular was the inclusion of Facebook connect to personalize the experience. The highlight of this integration was a tattoo based on your avatar picture, mapped to perfection on the body of a sexy member of the opposite sex.
Tipo de Mídia Interatividade
Produtora
Realizador
Realizador
Realizador
Director criativo
Director criativo
Director criativo
Director criativo
Redator
Redator
Director de arte
Director de arte
Fotógrafo

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