Titulo | The Desperados Experience |
Agência | Serviceplan Group France |
Campanha | The Desperados Experience |
Anunciante | Brasseries Fischer |
Marca | Desperados |
Posted | Novembro 2011 |
Sector Empresarial | Cervejas, sidras |
História | With a video that redefined the interactive experience, beer brand Desperados scored one the biggest viral hits of 2011.One reason the YouTube video quickly amassed over two million views was its smart incorporation of the player’s functionalities. The volume slider, video scrubber and expand button all play an active part in the progression of this online party with the user as a very special guest. Another feature that proved to be very popular was the inclusion of Facebook connect to personalize the experience. The highlight of this integration was a tattoo based on your avatar picture, mapped to perfection on the body of a sexy member of the opposite sex. |
Tipo de Mídia | Interatividade |
Produtora | Media.Monks |
Realizador | Thierry Poiraud |
Realizador | Rogier Schalken |
Realizador | Alban Penicaut |
Director criativo | Jouke Vuurmans |
Director criativo | Jeroen van der Meer |
Director criativo | Hervé Poupon |
Director criativo | Guillaume Gamain |
Redator | Gregory Tortes |
Redator | Nicolas Dubois |
Director de arte | François Le Saint |
Director de arte | Jean-Eudes Lefebure |
Fotógrafo | Romain Laurent |