Aldi - "#FreeCuthbert"

McCann Manchester

McCann Manchester Macclesfield, Reino Unido

1335

Titulo	#FreeCuthbert
Agência	McCann Manchester
Campanha	#FreeCuthbert
Anunciante	Aldi
Marca	Aldi
Posted	Junho 2021
Sector Empresarial	Grandes armazéns, supermercados
História	While M&S wanted to win in the High Court, we wanted to win in the court of public opinion.We needed to get the public on our side and take control of the narrative. So, just a few hours after hearing about the case, the #FreeCuthbert movement began fighting back.Quickly, #FreeCuthbert turned from a single tweet into an agile, super-responsive social campaign. As our #FreeCuthbert tweets continued, as did the support of the nation. Protests were held outside Marks and Spencer; the story was across TV; memes, parodies and memorabilia were made; brands, charities and celebrities added their voices to the ever-growing #FreeCuthbert chants.With just a handful of carefully crafted tweets, we were able to turn a potentially damaging news story overwhelmingly in our favour. #FreeCuthbert won the hearts, minds and mouths of the public, while M&S were left rueing their decision to go public with the announcement.
Tipo de Mídia	Social Media
Comprimento	120 seconds
Chief Creative Officer	Dave Price
Redator	Conrad Robson
Director de arte	Sean Carey
Director de arte	Emily-Jane Brown
Director de arte	Sophie Mullins
Director de arte	Rachel Hall
Director de arte	Annabel Gouveia