| Titulo | Think My Clothes Off |
| Agência |
TBWA\London
|
| Campanha |
Autumn/Winter 1999 - FCUK
|
| Anunciante |
French Connection
|
| Marca |
FCUK
|
| Posted | Dezembro 2001 |
| Produto |
Fashion Clothing
|
| Sector Empresarial | Vestuário, moda e calçado
|
| Legenda | Think my clothes off |
| História | Poster & DPS press ad, black background, gritty, black & white shot of girl looking directly to camera. Headline 'think my clothes off' with the FCUK logo in the bottom right hand corner. |
| Filosofia | The idea behind this campaign was that the mind is the sexiest organ in the human body. The headlines require the involvement of the consumer, following on from the previous campaign; this maintained engagement with the advertising and with the brand. Visually, the campaign was kept very clean. The shift to black background with the black & white shots changed the look of the advertising and created standout against our competitors once more. |
| Problema | Following the 'subliminal' campaign, the Agency was tasked with continuing to maintain & to build on the distinctive brand attitude it had created for FCUK. Moving on a season into late 1999, the look of the advertising was no longer original, our oceans of white space had been copied by other advertisers and therefore no longer gave a distinctive look. |
| Tipo de Mídia |
Imprensa e publicações
|
| Mercado | Estados Unidos, Alemanha, Reino Unido |
| Director criativo |
Trevor Beattie
|
| Redator |
Trevor Beattie
|
| Director de arte |
Bill Bungay
|
