Titulo | Both of You - Marla |
Agência | Amsterdam Worldwide Group |
Campanha | Both of You |
Anunciante | Sony / Intel |
Marca | Intel® |
Data da primeira Transmissão/Publicação | 2013 / 12 |
Sector Empresarial | Computadores pessoais, PDAs e calculadoras |
História | Meet Marla. She likes to express her creativity and build her business empire. Like most of us, Marla has two sides. Luckily, her Sony VAIO® Duo 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing her to be incredible at both work and play. |
Filosofia | In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales.With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities. |
Resultado | 53M impressions in 3 months on properties relevant to the audienceVideo impressions had an amazing 79% completion rate50M impressions lead to 450K engagements, a ratio of almost 0.9%Drove online sales by bringing storytelling closer to transaction moment. |
Tipo de Mídia | Viral |
Comprimento | |
Mais Informações | http://www.youtube.com/watch?v=ZGzsaZ0gKgA |
Pós-produção | Darlings Post |
Produção musical | Audentity Music & Sound |
Director executivo criativo | Richard Gorodecky |
Director de arte | Richard Gorodecky |
Redator | Richard Gorodecky |
Director de arte | Laurie Lacourt |
Redator | Chermine Assadian |
Director de arte | Fabian Hupfauf |
Director de arte | Daniel Peirón |
Redator | Karen Cardy |
Produtor | Neil Henry |
Produtor | Jan-Peter Wiersma |
Director de contas | Megan Wooding |
Account Manager | KaMing Kho |
Diretor de Planejamento Estratégico | Uli Kurtenbach |
Produtora | Frontier Films |
Realizador | Matthew Bissonnette |
Director de fotografia | Kris Belchevski |
Director de arte | Patricia Christie |
Produtor executivo | Simon Dragland |
Produtor executivo | Rita Popielak |
Producer Supervisor | Eric Kaskens |
Head of Editing | Doug Hancock |
Head of VFX | Robert Okker |
Colourist | Ritual Digital |
Post Producer | Violeta Nikolova |
Supervisor VFX | Chaja Koe |
VFX artist | Randy Roeman |
VFX artist | Roland van Mossel |
Compositor | Niels den Otter |
Compositor | Guido Maat |
Compositor | Rogier de Nijs |