Titulo | Tramway |
Titulo (língua original) | Tramway |
Agência | DDB Paris |
Campanha | Tramway |
Anunciante | Audi |
Marca | Audi |
Data da primeira Transmissão/Publicação | 2001 / 3 |
Produto | A2 |
Sector Empresarial | Automóveis |
Legenda | Audi A2. The Cities Minivan. |
Legenda (língua original) | Audi A2. Le monospace des villes. |
História | In Brussels streets, an Audi A2 drives close to a tramway. By a trope-l'oeil effect, the electrical links of the tramwayare landing on the A2 roof. Claim: For an healthy world, favour the group transports/ |
História (língua original) | Dans les rues de Bruxelles, une Audi A2 roule en parallèle d'un tramway. Par un effet de trompe l'il, les raccords électriques du tramway viennent se poser sur le toit de l'A2. Accroche: pour un monde plus sain, favorisez les transports en commun. |
Filosofia | A new car concept in order to understand to the citizenships requirements of the future city. |
Filosofia (língua original) | Un nouveau concept automobile pour répondre aux exigences citoyennes de la ville de demain. |
Problema | Feed the speech with brand car humanism by a model corresponding entirely with its values: cleverness, modernity, responsability... The technology in the service of the character. |
Problema (língua original) | Nourrir le discours d'humanisme automobile de la marque par un modèle en total adéquation avec ses valeurs: intelligence, modernité, responsabilité la technologie au service de l'individu. |
Tipo de Mídia | Publicidade em revistas |
Mercado | França |
Director criativo | Hervé Plumet |
Redator | Coralie Protat |
Director de arte | Nadège Lescrauwaet |
Director de fotografia | Marc Gouby |