Shangri-La Hotels And Resorts - "Inside Out"

Ogilvy Hong Kong

Ogilvy Hong Kong Hong Kong, Hong Kong

8740

Titulo	Inside Out
Agência	Ogilvy Hong Kong
Campanha	Inside Out
Anunciante	Shangri-La Hotels & Resorts
Marca	Shangri-La Hotels And Resorts
Posted	Junho 2011
Sector Empresarial	Hotéis e resorts
Legenda	There's No Greater Act Of Hospitality Than To Embrace A Stanger As One's Own
História	Without having to talk about chandeliers, infinity pools and the likes, it allowed for a more unique and compelling philosophy: Shangri-La treats guests not as king, but as kin, as family. All that was required now was for their staff to live, breathe and believe it - all 66,000 of them across 70 hotels. The only way was to get them in touch with their human side. So we focused in what other products didn't have - emotions. Before we inspired the public, we made every effort to inspire them first. We created a campaign aimed at the heart and we began building the brand from the Inside Out.
Filosofia	Shangri-La treats guests not as king, but as kin, as family.
Tipo de Mídia	Case Study
Empresa de design sonoro	Chez Jean
Director executivo criativo	Simon Handford
Director executivo criativo	Sandy Chan
Director criativo	Pierre Desfretier
Redator	Kwei Chee Lam
Redator	Edgard Montjean
Redator	Troy Sullivan
Director de arte	Pierre Desfretier
Director de arte	Geneviève Hardy
Produtor da agência	James Brook-Partridge
Supervisor de conta	Adam O'conor
Supervisor de clientes	Laura Leroy
Realizador	Bruno Aveillan
Produtor	Martin Coulais
Fotografia / Illustration	Patrick Duroux
Música	Bruno Coulais