Turkish Airlines - "Batman v. Superman"

Crispin Porter Bogusky

Crispin Porter Bogusky London, Reino Unido

Prêmios

7972

Marca: Turkish Airlines
País: Reino Unido

Anunciante: Turkish Airlines

Titulo	Batman v. Superman
Brief	Turkish Airlines flies to more places than any other carrier. But to partner with the film Batman vs. Superman, it added two new destinations: Gotham City and Metropolis. The rival superheroes’ hometowns may be fictional, but you wouldn’t know it as the airline ran TV commercials and posters to celebrate the latest dots on its map. It was even possible to book a ticket on its website (and win an invitation to the premiere). Plus you could seek insurance against extra-terrestrial attack, apply for a visa and even buy guidebooks. Soon awareness of the airline was sky high.
Agência	Crispin Porter Bogusky
Campanha	Fly to...with Turkish Airlines
Anunciante	Turkish Airlines
Marca	Turkish Airlines
Posted	Novembro 2016
Sector Empresarial	Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
História	Turkish Airlines flies to more countries than any other airline. To bring their partnership with blockbuster “Batman v Superman” to life, the idea was to claim Turkish Airlines now also flies to Gotham and Metropolis. TV spots and print drove you to the airline’s website, where you could then engage with the full campaign by booking a ticket (which entered you in a draw to fly to the premiere). We then sent you typical pre-flight airline messaging, including: Emails selling you travel insurance, featuring cover for extraterrestrial incidents. Reminders to get your visa to Gotham or Metropolis, through an official ESTA-like site. And city info, including via a 128-page Time Out guidebook complete with restaurant listings and maps, for sale on Amazon and in bookshops. A key consideration throughout was to execute this idea in a way that would engage the movie’s fans and make the most of the partnership with Warner Bros, rather than just stick our logo on their long-awaited film.
Tipo de Mídia	Case Study
Chief Creative Officer	Dave Buonaguidi
Director criativo	Ben Carey
Produtor da agência	Chris Chapman
Director criativo	Henrik Delehag
Equipa criativa	Tessie Gaertner
Equipa criativa	Tom Hall
Equipa criativa	Ricardo Santos
Equipa criativa	Christian Balivet
Planeador	Nimi Raja
Planeador	Head of Client Services
Diretor dos Negócios	Jonathan Phillips
Diretor dos Negócios	Genevieve Sexton
Director de publicidade	Rafet Fatih Özgür
Produtora	Somesuch
Produtora	Elastic
Produtora	Santa Monica