| História | Following the live donations that have been taking place in Tel Aviv at the head quarters of the Israeli Blood Bank, Magen David Adom and in a mobile blood donation ambulance set up in Cinematheque Square, the site www.bloodrelations.org was launched to allow people all over the world to virtually donate their blood in support of the project.Supermodel Bar Rafaeli has been the first to tweet her support for ‘Blood Relations’, and has urged her 60,000 twitter followers to do the same. Social media will play an integral role in the project and also includes the Facebook page http://www.facebook.com/the.impossible.brief. Earlier in the week, Saatchi & Saatchi took part in an event at the Shimon Peres Center in Tel Aviv to mark UN Peace Day. A film documenting the blood donations was premiered alongside an exhibition of the Impossible Brief finalists. The film will be publicly available following its television premiere on Channel 2 in Israel this Friday night. |
| Filosofia | Israeli and Palestinian members of the Parents Circle Families Forum (PCFF), a joint Israeli/Palestinian organization for people who have lost an immediate family member in the conflicthave been coming together over the past week in Israel to donate their blood, side, by side as a symbolic act of healing.The initiative, known as ‘Blood Relations’ was borne out of a global challenge ‘The Impossible Brief', launched by Saatchi & Saatchi Israel at the 2010 Cannes Advertising Festival. Creative minds from all over the world were invited to present ideas that would bring Israelis and Palestinians closer together.A winning idea was selected by a panel of Palestinian, Israeli and International communications experts and was announced at the Cannes Festival of Creativity in June this year. The idea, from Jean-Christophe Royer of BETC Paris inspired ‘Blood Relations’. |
