| Titulo | Mumble |
| Agência | Fallon |
| Campanha | Contemplative Sweets - The Natural Confectionery Company |
| Anunciante | Cadbury |
| Marca | The Natural Confectionery Company |
| Posted | Outubro 2008 |
| Sector Empresarial | Doces |
| História | The advertising shows the sweets, come to life, chatting about their naturalness but through a slightly wonky lens. |
| Filosofia | The advertising idea builds on this heritage by developing a kidult tone of voice, which is at once charming and edgy. |
| Problema | Founded in Australia in 1947, The Natural Confectionery Company aimed to create fun sweets for people who wanted to enjoy a treat but didnt want to have artificial flavours or colours in them. Launch The Natural Confectionery Company in the UK |
| Resultado | Martin Driver, Senior Brand Manager at Cadbury, said, The advertising has a unique and distinctive look which is great for a new brand. It also clearly explains the proposition in a really engaging way. And it entertains me. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Director de publicidade | Martin Driver |
| Director executivo criativo | Richard Flintham |
| Equipa criativa | Dirk van Dooren |
| Equipa criativa | Matthew Keon |
| Produtor da agência | Gemma Knight |
| Director de contas | Tamsin Northridge |
| Planeador | Tamsin Davies |
| Realizador | Tom Kuntz |
| Producer | Nell Jordon |
| Produtora | Morton Jankel Zander (MJZ) |
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