| Titulo | Barbara |
| Agência | Creature London |
| Campanha | Eat Monday For Breakfast with Nick Helm |
| Anunciante | Arla Foods |
| Marca | Arla |
| Data da primeira Transmissão/Publicação | 2017 / 6 |
| Sector Empresarial | Laticínios e ovos (exceto sobremesa) |
| História | Today sees the launch of Eat Monday For Breakfast with Nick Helm, a 3-part online series in which the acclaimed stand-up comedian and star of BBC Three’s Uncle tries to overcome his aversion to early mornings. Is getting up early “just a conspiracy to make people with less structured lifestyles feel bad about themselves”? Or are early risers onto something? He meets some to find out. The 3 x 3 min. episodes see a bleary-eyed Nick Helm accompany a fishmonger on a dawn visit to Billingsgate fish market, train with a stuntman and attempt to milk a cow with a dairy farmer. The series continues Arla Foods’ mission to inspire people to get the most out of their Monday mornings and is the brand’s first foray into entertainment-led branded communications. “Creature came to us as they wanted something closer to a TV format rather than an ad” says Claire Finn, Firecracker’s Executive Producer. “We plugged the agency’s creatives into our in-house development team and came up with a take on the classic ‘fish out of water’ concept: a night owl amongst a bunch of early birds. Nick was brilliant. He was genuinely shattered, but still managed to milk the humour out of his situation”. “We were given a long leash from Arla and Creature to make something genuinely watchable and funny” adds director Joe Roberts. “Nick and I worked out a light structure for the films, scripted the setups and devised situations and locations that he could react to. Firecracker's casting researchers unearthed fantastic early risers, so, after the initial prep, it was just a case of getting them and Nick on camera together.” |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Produtora | Firecracker Films |
| Director criativo | Stuart Outhwaite |
| Director criativo | Ben Middleton |
| Equipa criativa | Dan Ball |
| Equipa criativa | Joe Stone |
| Director de contas | Angus Campbell-Golding |
| Director de contas | Jane Stephenson |
| Account Manager | Dwayne Rapley |
| Estrategista | Jack Swain |
| Agency TV Producer | Madeline Smith |
| Realizador | Joe Roberts |
| Produtor | Bobby Bray |
| Production Manager | Sarai Carson |
| Produtor executivo | Claire Finn |
| Cinematografia | Job Kraaijeveld |
| Editor | Phil Currie |
| Pós produção | Unit |
| Colorist | Scott Harris |
| Colorist | Adrian Thomas |
| Música | Audio Networks |
| Actor/celebridade | Nick Helm |
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