| Titulo | Sumo |
| Agência | Ogilvy Paris |
| Campanha | The Beautiful Word - Scrabble |
| Anunciante | Mattel, Inc. |
| Marca | Scrabble |
| Posted | Novembro 2009 |
| Sector Empresarial | Brinquedos e jogos |
| História | 2008: Scrabble celebrated its 60th birthday. A beautiful age for a brand, yet the blockbuster board game was being considered elitist and outdated. It was time to make the consumers rediscover the richness of the Scrabble experience. The creative idea of the campaign was inspired by the principle of the game itself. Picture a board of Scrabble at the end of a game. Following the labyrinth formed by the words, an enchanting story takes shape, and takes your imagination to unexpected places. We turned this fabulous potential into images, gave it motion and life |
| Tipo de Mídia | Televisão |
| Director criativo | Chris Garbutt |
| Redator | Benjamin Bregeault |
| Redator | Arnaud Vanhelle |
| Director de arte | Antoaneta Metchanova |
| Director associado de arte | Mathilde Fallot |
| Produtora | Wizz Productions |
| Realizador | Irina Dakeva |
| Realizador | Clément Dozier |
| Worldwide Chief Creative Officer | Tham Khai Meng |
More Work
SEE ALLVacances
- MARCA:
- Secours Populaire Français
- AGÊNCIA:
- Twinkle Twinkle
Bénévoles
- MARCA:
- Secours Populaire Français
- AGÊNCIA:
- Twinkle Twinkle
Carré Solidaire
- MARCA:
- Secours Populaire Français
- AGÊNCIA:
- Twinkle Twinkle
Rhino
- MARCA:
- WWF France
- AGÊNCIA:
- Ogilvy Paris
Gorilla
- MARCA:
- WWF France
- AGÊNCIA:
- Ogilvy Paris
Panda
- MARCA:
- WWF France
- AGÊNCIA:
- Ogilvy Paris
Hula
- MARCA:
- Scrabble
- AGÊNCIA:
- Ogilvy Paris
Yoga
- MARCA:
- Scrabble
- AGÊNCIA:
- Ogilvy Paris
Museum
- MARCA:
- Maglite
- AGÊNCIA:
- Ogilvy Paris