| Titulo | Sextember |
| Brief | In France, 44% of young people say they re-enact in bed the scenes they have watched in porn films. Crude, brutal and often sexist, these pictures offer a poor depiction of sexual intercourse. But when you're a teenager, you tend to believe what you see. It might lead to a bad conception of sex and sexuality which can be problematic during the first experiences and cause gaps, complexes, mimicry and uncertainties.This is why in September 2021, EDEN Gen is launching an unprecedented movement : "Sextember, a month without porn to discover sex differently". For 1 month, as for the "Dry January" and the "Mois sans tabac", we would trigger young people to abstain from pornography and provide them with contents that deconstruct in a fun way the received ideas conveyed by porn and pornographic culture. |
| Agência |
Buzzman
|
| Campanha |
Sextember
|
| Anunciante |
Laboratoires Majorelle
|
| Marca |
Eden Gen
|
| Posted | Novembro 2021 |
| Sector Empresarial | Saúde, higiene e produtos farmacêuticos
|
| História | Despite the apparent openness of our society and the ease of our current means of communication, some subjects remain taboo, such as sex education, especially among young people. Faced with the lack of alternatives for learning about sexuality, they are turning more and more to pornographic content.The Sextember, thought of as a social movement, offers the young generation an alternative to pornography with attractive content to allow them to develop their creativity, help them find the answers they are going to seek on these sites and finally break the misconceptions about sexuality conveyed by porn.In fact, the Sextember is:A fun yet expert content campaign created in collaboration with sexologistsA digital experience symbolized by the "Sextension", a Google Chrome extension to block access to pornographic sitesA large TikTok-centric influencer with 14 profiles (average 800k subscribers).Beyond the 12,000 young people registered on the site, Sextember is a PR success symbolized by the hundreds of media covers and a new, more affinity, less commercial way of addressing a generation familiar with traditional advertising techniques.But above all, Sextember 2021 is the start of a movement that we intend to extend over time by creating an annual meeting around this theme like the Movember movement. |
| Tipo de Mídia |
Case Study
|
| Director criativo |
Philippe Boucheron
|
| Director criativo |
Patrice Lucet
|
| President & Chief Creative Officer |
Georges Mohammed-Chérif
|
| Vice President (VP) |
Thomas Granger
|
| Director de arte |
Margaux Hontang
|
| Redator |
Melvin Berréhouc
|
| Managing Diretor |
Julien Levilain
|
| Director de contas |
Clément Chagnaud
|
| Executivo de contas |
Pauline Lovo
|
| Head of Social Media |
Julien Scaglione
|
| Social Media Art Director |
Claire Da Cunha Vaz
|
| Social Media Manager |
Clément Aubin
|
| Community Manager |
Camille Guivarch
|
| PR & Communication Director |
Amélie Juillet
|