| Titulo | ORDER FROM MCDONALD'S |
| Brief | Since October 29th, France is knowing a second lockdown after the one the country knew in March. A new hard blow for a lot of industries such as the food service one that is living really difficult times. To demonstrate our support, we decided to make a print in the biggest newspapers in France (L'Equipe and Le JDD) inviting people to order from McDonald's or to any of our sister food restaurants (fast or not so fast). The idea was found right after Emmanuel Macron’s lockdown announcement, it was aired a few minutes later, and became hugely viral in a few hours.No matter if we are competitors, if you are a big chain that employs thousands of people or a small independent restaurant, we all have to be united to face this economic crisis. |
| Agência |
Buzzman
|
| Campanha |
Burger King and Friends
|
| Anunciante |
Burger King
|
| Marca |
Burger King
|
| Posted | Dezembro 2020 |
| Sector Empresarial | Restaurantes e comida rápida
|
| História | Since October 29th, France is knowing a second lockdown after the one the country knew in March. A new hard blow for a lot of industries such as the food service one that is living really difficult times. To demonstrate our support, we decided to make a print in the biggest newspapers in France (L'Equipe and Le JDD) inviting people to order from McDonald's or to any of our sister food restaurants (fast or not so fast). The idea was found right after Emmanuel Macron’s lockdown announcement, it was aired a few minutes later, and became hugely viral in a few hours.No matter if we are competitors, if you are a big chain that employs thousands of people or a small independent restaurant, we all have to be united to face this economic crisis. |
| Tipo de Mídia |
Case Study
|
| President |
Georges Mohammed-Chérif
|
| Director executivo criativo |
Georges Mohammed-Chérif
|
| Vice President (VP) |
Thomas Granger
|
| Managing Diretor |
Julien Levilain
|
| Director de arte |
Philippe Boucheron
|
| Redator |
Patrice Lucet
|
| Art Director Assistant |
Mona Saleh
|
| Executivo de contas |
Fany Maupou
|
| Social media consultant |
Félix Brunot
|
| Social media consultant |
Arnaud Cherbonnier
|
| Communication Manager |
Renaudineau Paul
|