| Titulo | Skeleton |
| Agência | Brand Architecture International New York |
| Campanha | Always Wonder |
| Anunciante | National Geographic Society |
| Marca | National Geographic |
| Posted | Fevereiro 2001 |
| Produto | Channel |
| Sector Empresarial | Programas e canais de televisão e rádio |
| Legenda | Always wonder |
| História | How do you take one of the world's most iconic media brands and recreate it as a dedicated television channel, without in any way comprimising its equity? Our brand strategy for the U.S. launch of The National Geographic Channel is as simple as it is daunting...to be National Geographic, not talk about it. That means stimulating people's natural curiosity, inviting them to think, to feel, to question...to 'always wonder'. |
| Tipo de Mídia | Imprensa e publicações |
| Mercado | Estados Unidos |
| Director criativo | Marty Weiss |
| Director assistente criativo | Zach Watkins |
| Redator | Ken Marcus |
| Director de arte | Pete Langway |
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