| Titulo | The Wish (180s) |
| Brief | In Germany, the youth were among those who suffered most from the pandemic’s restrictions. A wish list becomes the plea of a generation, when a teenage boy asks his mother what she wants for Christmas, and she answers in the most unusual way: “I wish for you to get your youth back”. In the film an intimate chamber play turns into a rollercoaster ride of emotions at the very scene of the pandemic: a family’s home. The mother's monologue, the seamless tracking shot and the reinterpretation of Bon Jovi's "It's my life" take us from youthful highs to the deep pain of first heartbreak. From the careful casting to the intensive preparing of the studio-set, the collaboration of DOP and steadicam and the fluent light and sound design. The actors deliver moving performances, while editing and cinematography skillfully frame the action. In four minutes, the film tells an entire coming of age drama. |
| Agência |
Serviceplan Campaign
|
| Campanha |
The Wish
|
| Anunciante |
PENNY
|
| Marca |
Penny
|
| Data da primeira Transmissão/Publicação |
2021 / 11
|
| Sector Empresarial | Grandes armazéns, supermercados
|
| História | In Germany, the youth were among those who suffered most from the pandemic’s restrictions. A wish list becomes the plea of a generation, when a teenage boy asks his mother what she wants for Christmas, and she answers in the most unusual way: “I wish for you to get your youth back”. In the film an intimate chamber play turns into a rollercoaster ride of emotions at the very scene of the pandemic: a family’s home. The mother's monologue, the seamless tracking shot and the reinterpretation of Bon Jovi's "It's my life" take us from youthful highs to the deep pain of first heartbreak. From the careful casting to the intensive preparing of the studio-set, the collaboration of DOP and steadicam and the fluent light and sound design. The actors deliver moving performances, while editing and cinematography skillfully frame the action. In four minutes, the film tells an entire coming of age drama. |
| Tipo de Mídia |
Viral
|
| Creative Managing Director |
Christoph Everke
|
| Director criativo |
Moritz Dornig
|
| Redator |
Alessia Coschignano
|
| Conceito |
Alessia Coschignano
|
| Director de arte |
Rebecca Labiner
|
| Redator |
Katharina King
|
| Director de arte |
Elvira Breit
|
| Produtor executivo |
Aisha Blackwell
|
| Produtora |
Iconoclast Germany
|
| Realizador |
Marcus Ibanez
|
| Produtor |
Tim Augustin
|
| Director de fotografia |
Paul Ozgur
|
| Editor |
Nikolaus Kohler
|
| Música |
Supreme Music
|
| Inernational PR |
Lee Sharrock
|