Corruption takes something away from all of us. Sometimes even life.
História
This TV commercial shows images that represent various sectors of our daily life: public roads, transport, buildings, parks and health. Architectural line drawings superimposed over the images continue disappearing symbolising unrealised projects. Projects that disappear into nothingness.
Filosofia
The role of this ad was to inform people of all ages that corruption of any sort affects us all in some way. Victims do exist and they are us. The solution was to approach a complex message in a very simple and user-friendly way using drawings and intimate music (a girl singing without any accompaniment). The final frame shows us explicitly that corruption not only takes something away from all of us but that something could also be our life.
Problema
Most people believe that corruption is something that takes place between two people behind closed doors. Something that doesnt affect them. Something far away from them (eg. Enron scandal).