| Titulo | Play On |
| Agência | Octagon |
| Campanha | Play On |
| Anunciante | Standard Chartered Bank |
| Marca | Standard Chartered Bank x Liverpool FC |
| Data da primeira Transmissão/Publicação | 2023 / 6 |
| Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
| Legenda | Women's World Cup, Liverpool FC, Standard Chartered, Women in sport |
| História | Standard Chartered Bank's new 'Play On' film, in partnership with Liverpool FC, encourages girls to stay in sport in order to help them learn skills like teamwork, leadership and resilience, so they can follow their dreams both on and off the field. In a category awash with inspirational messages, this campaign manages to find a fresh and truly relatable insight about sport and football; promoting the skills we learn from sport to carry us through life. Directed by Sydney-based filmmaker Armand De Saint-Salvy, alongside director of photography Campbell Brown, this cinematic piece strips back the fanfare to tell an emotional story about trying and triumph. Produced by April Koh and Shahn Devendran from electriclimeº, the film was shot in Bangkok in partnership with Thai production house TAPROD, with an endearing CGI character, courtesy of Blockhead VFX, acting as a metaphor for what football and playing sport teaches young women. The piece merges natural performances, real life experiences and emotional authenticity to connect with the audience, allowing the viewer to be immersed within the story. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Director criativo | Dan Harrison |
| Director criativo | Jonny Watson |
| Produtor da agência | Samantha Dalton |
| Realizador | Armand De Saint-Salvy |
| Director de fotografia | Campbell Brown |
| Equipa criativa | Daniel Marjan |
| BTS | Daniel Marjan |
| Produtor executivo | Michael Ahmadzadeh |
| Director criativo | Pabz Alexander |
| Produtor executivo | Serge Thimbre |
| Director criativo | Nigel Mortimer |
| Colorist | Yanni Kronenberg |
| Compositor | Uncanny Valley |
| Director de contas | David Hawk |
| Produtor executivo | Shahn Devendran |
| Senior Producer | April Koh |
| Production Manager | Shaye Guillory |
| Assistant Producer | Cole Tranter |
| Production Service Company | TAPROD |
| Produtor executivo | Kathit Ditapichai |
| Produtor | Warunee Puttitanasuntorn |
| Produtora | electriclime° |
More Work
SEE ALLGet Ready for the Next Battle
- MARCA:
- TEKKEN 8
- AGÊNCIA:
- BETC Paris
Piano
- MARCA:
- Scoot
- AGÊNCIA:
- FCB Offshore (Now Foote Cone & Belding)
Platoon
- MARCA:
- Sodebo
- AGÊNCIA:
- Challenger House