Uncle Ben's - "HomeworkDirect"

BBDO San Francisco

BBDO San Francisco San Francisco, Estados Unidos

16524

Marca: Uncle Ben's
País: Estados Unidos

Anunciante: Mars, Inc.

Titulo	HomeworkDirect
Agência	BBDO San Francisco
Campanha	HomeworkDirect
Anunciante	Mars, Inc.
Marca	Uncle Ben's
Data da primeira Transmissão/Publicação	2015 / 9
Sector Empresarial	Arroz, massas, verduras e cereais desidratados
História	Through the Ben’s Beginners™ Cooking Contest, the UNCLE BEN’S® Brand has a campaign that encourages parents and their children to cook together. This year through a revealing video, we have taken extra measures to highlight the importance of cooking as an important life skill, similar to reading or writing. Created by BBDO San Francisco, “HomeworkDirect” is based on the insight that parents invest a lot when it comes to their children’s education, but they are largely not teaching them to cook. In this 2-minute film that runs online, a wide range of parents are asked if they would sign up for a service to perform their children’s homework and if they regularly taught their children these important cooking lessons. The results were incredible.
Tipo de Mídia	Interatividade
Comprimento	119 seconds
Chief Creative Officer, Worldwide	David Lubars
Director executivo criativo	Matt Miller
Director executivo criativo	Steve Rutter
Associate Creative Director, Copywriter	Alex Stainton
Associate Creative Director, Art Director	Jakub Szymanski
Director of Production	Louise Doherty
Business Affairs	Jacqueline Djanikian
Director de contas	Elana Shea
Supervisor de conta	Alexandra Humpherys
Produtora	Humble
Realizador	Whitey McConnaughy
Produtor	Brian Quinlan
Pós produção	Umlaut Films
Editor	Jonothan Flookes
Produtor executivo	Gina LaCurcio