Alex Turner
Director at Fat Lemon, London
London, Reino Unido
TituloAll Right Boys
Agência
Campanha For What You Drive and How You Drive It - Pennzoil-Quaker State
Anunciante Pennzoil-Quaker State International Corporation
Marca Quaker State Motor Oil
PostedNovembro 2000
Produto Synthetic Motor Oil
Sector Empresarial Automotor
Legenda What More Do You Need To Know?
História Talent speaks directly to camera in a straightforward manner to grab and hold the viewer's attention. The action takes place in a non-descript industrial setting.
Filosofia Reinforce the insight that vehicles have changed, while communicating the availability and benefits of new motor oil options that are formulated specifically for these types of vehicles.
Problema Consumers recognize that vehicles today are very different than they were 15, 10, even 5 years ago. They are now bigger, faster and technologically advanced. However, consumers are using the same motor oils in today's highly evolved engines.
Tipo de Mídia Televisão
Comprimento
Mercado Estados Unidos
Director criativo
Redator
Produtor da agência
Realizador
Actor/celebridade
Director de fotografia
Produtora

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