Quaker State Motor Oil - "Change"

The Tucker Partnership, Inc. New York, Estados Unidos

3233

Titulo	Change
Agência	The Tucker Partnership, Inc.
Campanha	For What You Drive and How You Drive It - Pennzoil-Quaker State
Anunciante	Pennzoil-Quaker State International Corporation
Marca	Quaker State Motor Oil
Posted	Novembro 2000
Produto	Synthetic Motor Oil
Sector Empresarial	Automotor
Legenda	What More Do You Need To Know?
História	Talent speaks directly to the listener in a straightforward manner to grab and hold the consumer's attention.
Filosofia	Reinforce the insight that vehicles have changed, while communicating the availability and benefits of new motor oil options that are formulated specfically for these types of vehicles.
Problema	Consumers recognize that vehicles today are very different than they were 15, 10, even 5 years ago. They are now bigger, faster and technologically advanced. However, consumers are using the same motor oils in today's highly evolved engines.
Tipo de Mídia	Rádio
Comprimento	30 seconds
Mercado	Estados Unidos
Director criativo	Einar Einarsson
Redator	Duc Pham
Produtor da agência	Walt Mitze
Actor/celebridade	Denis Leary
Empresa de design sonoro	Peter Buccelato
Produtora	Mixed Nuts