Marie Claire - "Thank You All"

DDB Paris

DDB Paris PARIS, França

Prêmios

7273

Marca: Marie Claire
País: França

Anunciante: Marie Claire

Titulo	Thank You All
Agência	DDB Paris
Campanha	Thank You All
Anunciante	Marie Claire
Marca	Marie Claire
Data da primeira Transmissão/Publicação	2018 / 3
Sector Empresarial	Jornais, revistas e livros
História	In France, 100% of women using public transportation have experienced sexual harassment or sexual assaults at least one time. This unacceptable situation is becoming a major societal topic. Marie Claire, one of the first and most engaged women magazines in France, wanted to be part of this fight and take action on 8 march for the International Women’s Day.Most communications target the victims or the aggressors - and forget those who can really make a change : witnesses. We chose a deliberately unsettling approach to denounce the impunity of harassers and commit citizens to act collectively against harassment in the public space.Marie Claire’s engagement went beyond the campaign with a special issue of the magazine dedicated to street harassment. Including concrete, illustrated advice on how to take action when witnessing such situations.
Tipo de Mídia	Imprensa e publicações
Advertising Agency	DDB Paris
Director executivo criativo	Alexander Kalchev
Redator	Benoît Oulhen
Director de arte	Mickaël Jacquemin
Planeador estratégico	Cedric Ledoux
Supervisores da Agência	Quentin Moenne Loccoz
Supervisores da Agência	Jean-Luc Bravi
Supervisores da Agência	Agathe Bicart-Sée
Produtor da agência	Quentin Moenne Loccoz
Supervisor de publicidade	Gwenaëlle THEBAULT
Supervisor de publicidade	Marianne Mairesse
Fotógrafo	Vincent Desailly