Mark Ray
Director criativo at GSD&M
Austin, Estados Unidos
TituloCuddling
Agência
Campanha Nooner - Houlihan
Anunciante Houlihan's Restaurants
Marca Houlihan's
PostedJulho 2004
Produto Houlihan's 'Nooner'
Sector Empresarial Restaurantes e comida rápida
Legenda Houihan's 'Nooner'
História When Houlihan’s approached Arnold St. Louis with a project promoting the ‘Nooner’ (lunch in fifteen minutes or it’s free), it didn’t take much to uh, arouse interest. Within a week, a fully-integrated campaign was created and an exciting new client relationship was born. Outdoor, posters and ads feature quirky portraits of customers with wry commentary on their quickie experience. Several radio spots help take office innuendo to a whole new level. And a guerrilla website (haveanooner.com), combined with live radio remotes, created buzz. To date, the Nooner campaign has increased traffic in participating stores by double digits.
Tipo de Mídia Transporte e veículos
Mercado Estados Unidos
Director de arte
Redator
Executivo de contas
Director criativo
Gestor de produção

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