Titulo | Salad |
Agência | Siddall |
Campanha | Fresh - Polaris |
Anunciante | Glimcher Properties |
Marca | Polaris |
Posted | Setembro 2001 |
Produto | Fashion Place |
Sector Empresarial | Retalho, distribuição e cadeias de restaurantes |
Legenda | Fresh Shopping. |
História | The ads show department store merchandise beautifully stylized and photographed to look, at first glance, like food. |
Filosofia | The campaign was based on the fact that many of the stores at Polaris were new to Columbus. Thus the tag line, "Fresh Shopping," and the concept of showing the items as "fresh" food. |
Problema | To introduce a new mall into a market already served by a fairly healthy aray of shopping options. |
Tipo de Mídia | Publicidade em revistas |
Mercado | Estados Unidos |
Director criativo | shari Hindman |
Redator | Roy Davimes |
Director de arte | shari Hindman |
Produtor da agência | Roberta McDonnell |