| Titulo | The Gift |
| Agência | Ogilvy Worldwide |
| Campanha | Joy Comes Out of the Blue |
| Anunciante | Tiffany & Co. |
| Marca | Tiffany |
| Sector Empresarial | Jóias |
| História | Tiffany & Co. today unveiled its Holiday 2015 advertising campaign, which continues Tiffany’s recent creative focus on real relationships. The advertisements brilliantly capture the magical moment when people with close personal ties present each other with the ultimate gift: the Tiffany Blue Box and its sparkling contents. The campaign’s tagline—Joy Comes Out of the Blue—references both the famous Blue Box, as well as the genuinely spontaneous expression of life’s most important moments. Those authentic emotions are portrayed by models who appear with their own children, siblings or spouse, in black-and-white images by renowned photographer Mario Sorrenti, acclaimed for high fashion editorial spreads and a decade of memorable global campaigns. Tiffany’s two preceding campaigns—the launch of the new Tiffany Victoria™, Tiffany Bow and Tiffany Infinity jewelry, also shot by Sorrenti, and the “Will You” engagement campaign shot by Peter Lindbergh—also celebrated the cherished connections between real-life loved ones. “The joy is not only in our blue box, but also in the deep feelings people share,” said Caroline Naggiar, Tiffany’s chief marketing officer. “We so often emphasize the glamour and luxury of Tiffany; but we also enjoy a heritage at the center of life’s most meaningful occasions. Tiffany’s is not only the most anticipated gift to receive, but also the most coveted to give.” Sorrenti captures these strong emotions in holiday images styled by Edward Enninful. Brad Kroenig and sons Hudson and Jameson, dressed in tuxedo and pajamas respectively, mirror the delight of a loved one about to receive a Tiffany gift. “This was the first time I was able to work with both of my sons on a fashion shoot,” Kroenig said. “It was such a special day—truly an amazing memory for our family.” Sasha Knezevic and Anja Rubik exchange a married couple’s knowing looks, along with gifts wrapped in Tiffany Blue. Anja, who was photographed in designs from the Tiffany T and Tiffany Bow collections, said, “Wearing the jewelry was beautiful. I felt bold and feminine at the same time.” Adds Sasha, “My favorite part was the creative team, which included some old friends with whom it's always a pleasure to work.” In another image, brothers Elijah, Kieran and Braden Crothers reflect eager anticipation, their smiles a wonderful reminder of what giving does for the spirit. The single- and double-page spreads incorporate a variety of pieces that might be found in the famous box, from Tiffany Keys and Tiffany Atlas® to Tiffany Yellow Diamonds and Tiffany Celebration® rings. In addition, director Michael Haussman worked with Tiffany to create a :60 color film of the campaign that captures the joys of giving and the wonder of Christmastime in New York. The campaign was created with Tiffany’s ad agency, Ogilvy & Mather in New York. The images will appear in print, as well as across digital properties under the hashtag #ATiffanyHoliday. Tiffany is the internationally renowned jeweler founded in New York in 1837. Through its subsidiaries, Tiffany & Co. manufactures products and operates TIFFANY & CO. retail stores worldwide, and also engages in direct selling through Internet, catalog and business gift operations. For additional information, please visit Tiffany.com. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Group Creative Director | Debra Fried |
| Director criativo | Martin Sanberg |
| Produtor | Kristen Arongino |
| Executivo de contas | Aniella Opalacz |
| Account Manager | Kat Brown |
| Director de contas | Leyland Streiff |
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