Lee - "Lee - Fall 2022"

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Marca: Lee
País: Estados Unidos

Anunciante: Lee Jeans

Titulo	Lee - Fall 2022
Campanha	#leeoriginals
Anunciante	Lee Jeans
Marca	Lee
Data da primeira Transmissão/Publicação	2022 / 10
Sector Empresarial	Vestuário
Filosofia	Lee®, the iconic American denim and apparel brand, has launched their 2022 campaign under the LeeOriginals platform. Produced in collaboration with preeminent photographer and creative director Mark Seliger, the campaign [#leeoriginals] continues to reaffirm the 130-year-old brand as one driven by celebrating the originality in all of us. Concepted and shot by Seliger and styled by acclaimed costume designer and stylist Arianne Phillips, this second iteration highlights those moments where Lee helps you to make everyday legendary. Inspired by those who don’t just stand the test of time, but define it, the campaign is set to a new Sam Tinnesz song aptly entitled “New Wave.” These scenes capture Lee’s celebration of individuals who approach small and big moments of their lives with one part boldness, two parts optimism. In addion to Verdes and Mannami, the fresh ensemble of models, actors and performers includes: actor Deaken Bluman, body positivity model and singer Natalie Nootenboom, dancer Vinson Fraley, artist Mell, and activist and snowboarder Cherokee Jack. The digital component of the campaign was placed by Lee’s media agency, Tinuiti, and launched on Lee’s social media channels on TikTok, Meta and SnapChat as well as streaming video via OTT, and on YouTube and Twitch. A curated out-of-home (OOH) experience in collaboration with creative agency Noble People will target specific creative neighborhoods in New York City including SoHo, Meatpacking and Bushwick, as well as select locations in Los Angeles, Chicago and Atlanta. For more information, please visit www.lee.com.
Tipo de Mídia	Interatividade
Comprimento	30 seconds
Trilha sonora	Sam Tinnesz “New Wave.”
Creative Director / Photographer	Mark Seliger
Compositor	Sam Tinnesz
Agência de Mídia	Tinuiti