| Titulo | Bags of Joy |
| Agência | The Pharm |
| Campanha | #BagsOfJoy |
| Anunciante | Boots |
| Marca | Boots |
| Data da primeira Transmissão/Publicação | 2021 / 11 |
| Sector Empresarial | Drogarias, lojas especializadas |
| História | We see Joy Coleman receive a special gift from her nan, a bag that she discovers wields the power to make her Christmas truly magical. When Joy reaches into the bag, it delivers the perfect gift at every opportunity. Some surprising, others touching, but the gifts are always wonderfully fitting to the situation and the recipient, even when that happens to be Joy herself. The extraordinary protagonist of the campaign, the bag itself, serves as a clever metaphor for Boots stores up and down the country, inspiring shoppers to fill their own bags of joy with a choice of thousands of wonderful gifts and to immerse themselves in the spirit of Christmas |
| Filosofia | The campaign celebrates finding the perfect gift for your nearest and dearest |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Actor/celebridade | Joy Coleman |
| Chief Creative Officer | Laurent Simon |
| Chief Transformation Officer | Karen Boswell |
| Diretor dos Negócios | Sam Phillips-Grey |
| Equipa criativa | Tom Reas |
| Equipa criativa | Liam Riddler |
| Senior Producer | Roz Lawson |
| Production Manager | Eleanor Hardcastle |
| Diretor de Estratégia | Nicole Frost |
| Associate Strategy Director | Anastasia Besson |
| Managing Partner | Rachel Peace |
| Associate Director | Emma Brogden |
| Produção | Smuggler |
| Realizador | Tom Hooper |
| Producer | Nick Fewtrell |
| Produtor executivo | Sara Wallace |
| Empresa de produção | Whitehouse Post |
| Offline Editor | Russell Icke |
| Assistant Editor | Steven Waltham |
| Produtor executivo | Annabel Bennett |
| Efeitos especiais | Barnsley |
| Produtor executivo | James Beck |
| Grading/Online | Framestore |
| Pós produção | Chris Anthony |
| Música | Rachel Portman |
| Compositor | Rachel Portman |
| Som | GPS |
| Richard Donaghue | |
| Casting | Talent Republic |
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