Volkswagen - "Boys"

DDB Berlin

DDB Berlin Berlin, Alemanha

11238

Titulo	Boys
Titulo (língua original)	Jungs
Agência	DDB Berlin
Campanha	For boys who were always men - Volkswagen
Anunciante	Volkswagen
Marca	Volkswagen
Posted	Mai 2005
Produto	Golf GTI
Sector Empresarial	Automóveis
Legenda	For boys who were always men
Legenda (língua original)	Für Jungs, die damals schon Männer waren
História	SUMMARY In 2004 Volkswagen launched a new Golf GTI whose original predecessor had been a cult car 20 years ago, but which had increasingly lost its desirability. To revive the GTI cult, communication focused on the attitude of the original drivers and transferred it to the present. The campaign was successful in all aspects, clearly achieving the intended positioning and creating desire within the target audience. This re-vitalisation of the cult image had substantial effects: The Golf GTI conquered the No. 1 position in the segment of sporty hatchbacks within only a few months.
Tipo de Mídia	Televisão
Comprimento	45 seconds
Mercado	Alemanha
Trilha sonora	Jerk Out
Director criativo	Wolfgang Schneider
Director criativo	Mathias Stiller
Produtor da agência	Marion Lange
Redator	Ulrich Lützenkirchen
Director de arte	Sandra Schilling
Produtora	@radical.media GmbH
Producer	Christine Lochte
Produtor	Christine Lochte
Producer	Ben Schneider
Realizador	Steve Miller
Editor	Sven Budelmann
Música	The Caesar's
Account Manager	Michael Lamm
Account Manager	Cathleen Losch