Titulo | It's In our Spirit |
Agência | BBH Singapore |
Campanha | It's In our Spirit: #togetherIRL |
Anunciante | The Absolut Company |
Marca | Absolut |
Data da primeira Transmissão/Publicação | 2020 / 11 |
Sector Empresarial | Bebidas espirituosas |
História | It’s a story of 4 protagonists - Tessa Thompson, American actress, MNEK, British musician, Ricki Ortiz, online gaming star, and Jolin Tsai, Taiwanese singer - who are masters of their own virtual worlds, looking for something more meaningful outside. So they decide to break out from virtuality - because no matter how many followers or hearts you collect, nothing can make up for real-life togetherness. |
Filosofia | Introducing their new brand platform “It’s In Our Spirit”, Absolut has launched a major new global campaign that looks forward to a time when being #togetherIRL is safe again and reminds Gen Z and millennials that no matter how popular you are online, nothing can replace real human connections. |
Tipo de Mídia | Viral |
Comprimento | |
Produtora | Stink Films |
Chief Creative Officer | Tad Greenough |
MUSIC Artist | Efterklang . |
Director de publicidade | Sina Neubrandt |
Director criativo | Nikhil Panjwani |
Director criativo | Gaston Soto |
Director de publicidade | Charl Bassil |
Director de publicidade | Filip Kiisk |
Director de publicidade | Ylva Lundberg |
Director de publicidade | Maxime Henain |
Director de publicidade | Oscar Danielsson |
Director de publicidade | Hedda Helgesen |
Management | Joakim Borgström |
Management | Adam Arnold |
Management | Sascha Kuntze |
Management | Sid Tuli |
Equipa criativa | Stephanie Gwee |
Equipa criativa | Sid Lim |
Equipa criativa | Avril Chua |
Business Leader | Lynette Chua |
Business Leader | Grace Lee |
Business Leader | Alicia Tiong |
Business Leader | Paisley Wright |
Business Leader | Fran Suffling |
Business Leader | Marina Atanassova |
Business Leader | Lauren Gillies |
Estrategista | Lilli English |
Estrategista | Faraaz Marghoob |
Estrategista | Aarohi Dhir |
Produtor da agência | Chong Wendi |
Produtora | Black Sheep Studios |
Design de imagens | Psyop |
Realizador | Todd Mueller |
Realizador | Kylie Matulick |
Producer | Joe Maggiore |
Producer | My Linh Truong |
Producer | Noah Goldsmith |
Producer | Andrea Panda |
Producer | Michael Schlenker |
Fotógrafo | GL Askew II |
Fotógrafo | Conor McDonnell |
Fotógrafo | Sean-Marc Lee |