Titulo | Lily & the Snowman |
Agência | Zulu Alpha Kilo |
Campanha | Lily & the Snowman |
Anunciante | Cineplex |
Marca | Cineplex |
Data da primeira Transmissão/Publicação | 2015 / 12 |
Sector Empresarial | Produção cinematográfica |
História | Cineplex is the largest theatre chain in Canada. To launch its new brand platform “See The Big Picture”, we created an animated film called “Lily & The Snowman”. Our objective was to inspire Canadians to "prioritize pleasure" by making Cineplex their primary choice for entertainment while creating love for the Cineplex brand. The film tells the story of Lily and her snowman who performs shadow puppet shows for her. Over time, the demands of life get in the way of Lily enjoying the entertainment she once loved. The film has generated over 60 million views. |
Tipo de Mídia | Case Study |
Comprimento | |
Agência de Mídia | Phd Media |
Chief Creative Officer | Zak Mroueh |
Produtor da agência | Tara Handley |
Director executivo criativo | Allen Oke |
Director assistente criativo | Noel Fenn |
Director de arte | Guilherme Bermejo |
Redator | Nick Doerr |
Música | Vapor Music |
Executivo de contas | Mike Sutton |
Executivo de contas | Laura Robinson |
Director assistente criativo | Andrew Caie |
Executivo de contas | Roy Gruia |
Producer | Desiree Stavracos |
Producer | Kailee Nowosad |
Design de imagens | Hornet Inc. |
Realizador | Dan & Jason |