Titulo | RE Program |
Agência | Publicis Conseil |
Campanha | RE Program |
Anunciante | Orange |
Marca | Orange |
Data da primeira Transmissão/Publicação | 2022 / 11 |
Sector Empresarial | Serviços de telecomunicações |
História | The creative idea is to give phones a second life in each stage/part of the campaigns. Our goal was to show that our phone still has value when we decide to get another one, just as children’s toys. The play on childhood nostalgia has been very effective and provided a strong communication territory that we could build on year after year. To give life to the Re program, our creative strategy was showing that doing something good for the environment was as simple as using a child’s toy. We developed that for 3 years, through 3 campaigns: Re Program (Recycle, Refurbish, Return, Repair) with the Toy campaign in 2021 & 2022, Refurbished Phone with the Christmas campaign in 2022, Benefit from buy-back in The Little Collector campaign in 2023. |
Tipo de Mídia | Case Study |
Comprimento | |
Agência de Mídia | Havas Media |
Director executivo criativo | Fabrice Delacourt |
Director criativo | Fabrice Delacourt |
Redator | Benjamin Sanial |
Executive Client Lead | Marie Wallet |
Executive Client Lead | Anne Dauvé |
Director de arte | Raphaël Halin |
Diretor dos Negócios | Emilie Jeanneau |
Agency TV Producer | Benjamin Auberdiac |
President & Chief Creative Officer | Marco Venturelli |
Post-production Producer | Franck-Hervé Marc |
Print Producer | Sandrine Martin |
Sound Post-Producer | Joël Tessonneau |
Director de publicidade | Quentin Delobelle |
Diretor dos Negócios | Claudia Weiss |
Art Director Assistant | Vincent Laugier |
Account Management | Héloïse MATHON |
Director de contas | Adrien Roux |
Diretor de Planejamento Estratégico | Damien Sabatier |
Director de contas | Aline Auger |
Creative Assistant | Caroline Delhoume |
Creative Assistant | Célia Kuczynski |
Executivo de contas | Priyanka-Lisa Sen |
Editing Producer | Nik Hudson |
Executivo de contas | Clément Renault |
Executivo de contas | Chloé Tabourian |
Agency TV Producer | Prodigious |