Nissan Qashqai - "Qashqai Sound Odyssey"

TBWA\G1

TBWA\G1 Boulogne-Billancourt, França

15764

Titulo	Qashqai Sound Odyssey
Brief	This spot's unique aural landscape was created by sourcing real sounds and signals from space, gathered during 50 years of exploration, from NASA's sound bank. Sample rates were analysed and frequencies shifted into the range audible by humans. The sounds were treated with the equaliser, adding compression, reverb and other SFX engineering techniques. The sound design bank contained more than 20,000 sounds, enabling the creation of a sound tableau to match the images.
Agência	TBWA\G1
Campanha	Qashqai Sound Odyssey
Anunciante	Nissan Motor Corp.
Marca	Nissan Qashqai
Posted	Novembro 2019
Sector Empresarial	Automotor
História	We gathered sound elements from NASA sound bank utilising real sounds and signals from space gathered in the last 50 years of exploration. We analysed sample rates and shifted these frequencies into the range audible by humans. We treated these sounds with the equaliser adding compression, reverb and other engineering SFX techniques.We created our sound design bank with more than 20,000 sounds to allow us to create a sound tableau which matches the images.
Tipo de Mídia	Viral
Designer	Nicolas Duval
Producer	Gaspard Chevance
Producer	Thomas Garber
Sound Designer	Alexis Venot
Director criativo	Carl Harborg
Director criativo	Philippe Rachel
Director executivo criativo	Eric Pierre
Director executivo criativo	Conan Wang
Compositor	Julien Fourquez
Account Manager	Niall Hutchinson