| Titulo | Sönke Wortmann |
| Agência | RG WIESMEIER Werbeagentur AG |
| Campanha | Sönke Wortmann |
| Anunciante | Biss |
| Marca | Biss Homeless Journal |
| Posted | Dezembro 1999 |
| Produto | Biss |
| Sector Empresarial | Instituições, organizações não governamentais |
| Legenda | Munichs street magazine / Citizens in social distress |
| História | Biss is a Munich street newspaper; many of the articles are written by homeless people. International celebrities from politics, sports, the arts, and society who live in Munich pose as beggars (with the typical cardboard) on the street. People think: If they can present themselves with this newspaper, I can do (buy) it as well. |
| Tipo de Mídia | Publicidade em revistas |
| Mercado | Alemanha |
| Director criativo | Gudrun Müllner |
| Director assistente criativo | Joerg Jahn |
| Redator | Joerg Jahn |
| Director de arte | Martina Schwertlinger |
| Fotógrafo | Niko Schmid-Burgk |
| Actor/celebridade | Sönke Wortmann |