| Titulo | Gore / Hillary |
| Agência | Brand Architecture International New York |
| Campanha | Gore / Hillary |
| Anunciante | The Economist |
| Marca | The Economist |
| Posted | Fevereiro 2001 |
| Produto | Magazine |
| Sector Empresarial | Jornais, revistas e livros |
| História | Even after 156 years of publishing one of the world's most influential journals, The Economist finds itslef misunderstood in North America. Thought of as a daunting and dull periodical for economists and acturials, it was our challenge not only to raise awareness, but to inspire people to reconsider their perceptions of the magazine. |
| Tipo de Mídia | Imprensa e publicações |
| Mercado | Estados Unidos |
| Director criativo | Marty Weiss |
| Redator | Rick Condos |
| Actor/celebridade | Al Gore |
| Actor/celebridade | Hillary Rodham Clinton |
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