| Titulo | My name is Kimbo 2 (English subtitles) |
| Titulo (língua original) | Mi nombre es Kimbo |
| Agência |
J. Walter Thompson España
|
| Campanha |
My name is Kimbo
|
| Anunciante |
UNICEF
|
| Marca |
UNICEF
|
| Data da primeira Transmissão/Publicação |
2010 / 11
|
| Sector Empresarial | Instituições, organizações não governamentais
|
| História (língua original) | Según cuenta la leyenda “había dos niños que eran amigos inseparables. Un día, uno de ellos se puso muy enfermo. Entonces, su amigo le dijo: ‘Cambiemos nuestros nombres. Así cuando el destino venga a buscarte, no te encontrará’. Y el niño enfermo se curó”. Pau Gasol, Embajador de UNICEF España, ha cambiado su nombre por Kimbo, para contribuir a cambiar ese terrible destino que va a buscar a millones de niños, y para animar a todo el mundo a meterse en la piel de los millones de niños que viven en unas condiciones muy precarias. |
| Filosofia | With a spot starring the Lakers players, which can be seen in http://kimbo.unicef.es/, the campaign began yesterday, with which collaborate UNICEF Ambassadors also Spain and Imanol Arias Ana Duato, Friend David UNICEF SpainBisbal, as well as numerous characters from the Sixth, as Andreu Buenafuente, Berto Romero and Wyoming, among others. Anyone can join the campaign through this website and Facebook.Next to them, many media, football clubs and basketball, businesses and others join this initiative. Already more than 10,000 people have changed their name through the web on the first day of campaigning. |
| Problema (língua original) | El nombre de Kimbo simboliza los 22.000 niños menores de cinco años que cada día mueren por causas que se pueden evitar con medidas tan sencillas como una vacuna contra el sarampión o el acceso al agua potable. |
| Resultado | With "My name is Kimbo" UNICEF Spain seeks to raise awareness and mobilize society around the main causes that threaten the lives of millions of children, and the need to support the work of getting real change in the lives of these children, enabling access to basic rights such as health. The campaign offers various forms of collaboration: changing the name on the site http://kimbo.unicef.es/ Kimbo, UNICEF join, donate or change the profile picture on Facebook. JWT is the originator of the idea and all its development both in traditional media in the network. |
| Tipo de Mídia |
Case Study
|
| Produtor |
Dionisio Naranjo
|
| Produtora |
Wind
|
| Produção |
Antonio Ortega
|
| Produção |
Pablo Garcia
|
| Produção |
Luciano Firmo
|
| Director de contas |
David Alvarez Cibanal
|
| Director multimédia |
José Hoyos
|
| Director de arte |
Felix Ajenjo
|
| Director de arte |
Alex Cañadas
|
| Director técnico |
Jose Vivar
|
| Director de arte |
Ivan de Dios
|
| Director criativo |
Curro Rubira
|
| Director criativo |
Jaime Chavarri
|
| Director criativo |
Juan García Escudero
|
| Director executivo criativo |
Miguel Bemfica
|
| Editor |
Alberto Espeja
|