LALCEC - "Change the Story"

Grey Group Argentina

Grey Group Argentina Buenos Aires, Argentina

851

Esse anúncio faz parte da Coleção ACT Responsible

Marca: LALCEC
País: Argentina

Anunciante: LALCEC

Titulo	Change the Story
Agência	Grey Group Argentina
Campanha	Change the Story
Anunciante	LALCEC
Marca	LALCEC
Data da primeira Transmissão/Publicação	2023 / 10
Sector Empresarial	Associações de informação e de luta contra doenças
Filosofia	Breast Cancer Awareness Month, the theater circuit in Buenos Aires is joining an unprecedented action alongside the Argentine League Against Cancer (LALCEC) and Grey Argentina. More than 20 shows currently on stage are either modifying their scripts, altering the storylines, or sharing a message of awareness to demonstrate that, while this disease can be a part of any story, timely check-ups can help change it. According to LALCEC, 1 in 8 Argentine women will be diagnosed with breast cancer at some point in their lives, and it is proven that an annual mammography is the most effective method for early detection and changing the course of the story. However, for various reasons, these check-ups are often postponed indefinitely. That's why, this October, with the support of producers, directors, writers, artists, and actors from the Argentine theater, LALCEC and Grey are immersing themselves in the very narratives of these productions to spread a powerful message to audiences and, at the same time, encourage many more women to stop postponing their mammograms.
Tipo de Mídia	Televisão
Comprimento	59 seconds
Regional Chief Creative Officer / President	Diego Medvedocky
Global Chief Creative Officer	Gabriel Schmitt
Chief Executive Officer (CEO)	Denise Orman
Chief Creative Officer	Hernan Kritzer
Director executivo criativo	Juan Ure
Director executivo criativo	Gonzalo Fernandez
Director criativo	Ezequiel Irureta
Director criativo	Sergio Rio Leon
Equipa criativa	Matías Cony
Equipa criativa	Joaquin Belaunde
PR Director	Florencia Kessler
Diretor dos Negócios	Ana Bianchini
Project Manager	Ivana Benozzi
Business Trainee	Rosario Del Álamo
Head of Craft	Diego Urbano
Design Lead	Trinidad Colombo
Head of Strategy	Romina Perrone
Brand Strategist	Clara Noussan
Chefe de produção	Pablo Molina
Produtor	Negro Ibañez
Production Coordinator	Sebastián Garri
Motion Design	TBD
PR Agency	NINCH
President / CEO	Noelia Chessari
Regional Strategy Directyor	Florencia Vaudagna
Group Project Director	Sabrina Cordes
Director de contas	Mercedes Acuña Usandizaga