Diego Medvedocky
Chief Creative Officer Latam at Grey Group
Buenos Aires, Argentina
TituloPringles Mic
Agência
Campanha Caso Pringles Corto
Anunciante Kellogg's
Marca Pringles
Data da primeira Transmissão/Publicação 2023 / 9
Sector Empresarial Comida
História "In the midst of the gaming world's explosive growth, witnessing a staggering 117% surge in video game streaming on Twitch and a 118% rise on Facebook Gaming in 2021, Pringles enters the scene as a strategic ally. With gaming enthusiasts investing over $100 billion in streaming accessories, the quest for unique content has become paramount. Against this backdrop, Pringles introduces a game-changing concept: The All-New Pringles Original Gamer's Limited Edition Microphone Amplifier & Streaming Device All-In-One Can Pack. This innovation transcends being a mere accessory; it's an embodiment of Pringles' dedication to enhancing the gaming experience. Seamlessly transforming its iconic can into a microphone amplifier, Pringles acknowledges the evolving aspirations of gamers – to not just play, but to create captivating content. The transition is facilitated by subtle yet effective stickers and micro-perforations, optimizing sound transmission to headphones and creating a semi-professional acoustic environment that resonates with the needs of gamers. Beyond its hardware evolution, this concept encapsulates the spirit of community. Pringles recognizes that gamers are influencers, storytellers, and trendsetters. In a gesture of authenticity and camaraderie, these limited edition packs find their way to influential gaming figures, amplifying their voices within the gaming universe. In essence, Pringles not only embraces gaming but also empowers gamers to amplify their impact, bridging the gap between snacking and extraordinary gaming moments."
Tipo de Mídia Case Study
Comprimento
President
President
Chief Creative Officer
Chief Executive Officer (CEO)
General Creative Director
Director criativo
Redator
Director de arte
Director de arte
Pós produção
Pós produção
Pós produção

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