| Titulo | Coke Can |
| Agência | Springer & Jacoby Germany |
| Campanha | Coke Can |
| Anunciante | DaimlerChrysler |
| Marca | Smart |
| Posted | Junho 2005 |
| Produto | Fortwo Cabrio |
| Sector Empresarial | Automóveis |
| Filosofia | The top of the coke can shows a bird's eye view of the smart fortwo convertible. The image extends across the press-in tab, so if you open the can you also open the top of the convertible. Either way, you'll feel very refreshed. Around the image of the convertible, it says: "Refreshes with one pull. The smart fortwo convertible." |
| Problema | It only takes a single step to experience the pleasures of top-down driving in the smart ForTwo convertible. This product benefit needed to be communicated to a young target audience in an exceptional manner. |
| Resultado | Thanks to the successful malshot, smart dealers were able to achieve additional test drives with their hot leads, strengthening the target group's interest in the smart fortwo convertible. |
| Tipo de Mídia | Impressões colaterais e de marketing directo |
| Mercado | Alemanha |
| Director de arte | Birgit Hogrefe |
| Director criativo | Dirk Haeusermann |
| Director criativo | Matthias Harbeck |
| Designer | Simone Grün |
| Redator | Christiane Rein |
| Fotógrafo | C. Morlinghaus |
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