| Titulo | Snickers Hater Bar |
| Brief | The Toronto Raptors were having a great season, but they were also attracting negative comments from rivals and "haters". Mars and its agency took tweets from the “haters” and printed them on customized Snickers bars which were sent out to the haters - literally making them eat their words.
In the middle of the Toronto Raptors’ best season in franchise history, the team experienced a wave of online haters. The only explanation? The haters must be hungry. So Snickers, the official chocolate of the basketball team, took tweets and posts from haters and rivals and printed them on customized candy bars ౼ turning real time hate into hater bars and making literally eat their words.
|
| Agência |
BBDO Canada
|
| Campanha |
Snickers Hater Bar
|
| Anunciante |
MARS
|
| Marca |
Snickers
|
| Posted | Novembro 2018 |
| Sector Empresarial | Chocolates, barras, rebuçados, pastilhas
|
| História | We took tweets from “haters” and made them eat their words by sending them customized Snickers bars |
| História (língua original) | We took tweets from “haters” and made them eat their words by sending them customized Snickers bars |
| Tipo de Mídia |
Social Media
|
| Chief Creative Officer |
Denise Rossetto
|
| Chief Creative Officer |
Todd Mackie
|
| Redator |
London Choi
|
| Vice President (VP) |
Derek Blais
|
| Director assistente criativo |
Derek Blais
|
| Planning Director |
Tom Kenny
|
| Group Account Director |
Caroline Kilgour
|
| Director de contas |
Stephanie Martins
|
| Supervisor de conta |
Jamie Faltl
|
| Vice President (VP) |
Matt Eves
|
| Gestor de produção |
Tom Burton
|
| Gestor de produção |
Robert Quan
|
| Production Artist |
Jason Rooney
|