Krungsri First Choice - "Genius Dog"

The Leo Burnett Group Thailand

The Leo Burnett Group Thailand Bangkok, Tailândia

2411

Marca: Krungsri First Choice
País: Tailândia

Anunciante: Ayudhya Capital Services Company Limited

Titulo	Genius Dog
Agência	The Leo Burnett Group Thailand
Campanha	Cash back 3%
Anunciante	Ayudhya Capital Services Company Limited
Marca	Krungsri First Choice
Data da primeira Transmissão/Publicação	2021 / 5
Sector Empresarial	Cartões de crédito
História	While 3rd wave Covid situation in Thailand is happening, Putting Gen Y into lock down state-ment and starting to work from home again. According to that reason Gen Y concerning more about their financial, they are afraid of spending. For the cause of making those Gen Y living their life more happily. First Choice Visa Platinum credit card launched cashback promotion campaign that rewarded every spending through First Choice Visa Platinum credit card in most categories up to 3%. In order to encouraged those Gen Y who worried about their financial situation, raising their confident to live their own life. We started launching our campaign through online film by using the pet lover phenomenon, the lifestyle that rising again in work from home period, to help our story telling in order to catch Gen Y’s attention and telling our message - when they have to make any spending. we’re the only credit card that immediately rewarded cash back up to 3% in most categories. Because we want them to live happily again and we want to be the beginning of their good credited for the better future of all of us.
Tipo de Mídia	Viral
Comprimento	60 seconds
Chief Creative Officer	Sompat Trisadikun
Director executivo criativo	Ariyawat Juntaratip
Director criativo	Sarut Yungcharoen
Director de arte	Sompat Trisadikun
Director de arte	Ariyawat Juntaratip
Director de arte	Sarut Yungcharoen
Director de arte	Kanyaporn Longprasert
Redator	Kittinat prasomsap
Account Management Director	Rathawan Sukanake
Director de contas	Pattra Ketsamathi
Executivo de contas	Naphat Chiangrat
Produtor da agência	Rungrudee Chinpratan
Planeador estratégico	Jenkanit Rujiramora
Planeador estratégico	Surapen Saito
Planeador estratégico	Praewpakorn Chumsai Na Ayudhaya
Produtora	Factory01 Co.
Produtora	Hopewiser Ltd
Realizador	Wuthisak Anarnkaporn
Assistant Director	Varayu Rukskul
Assistant Director	Mattanee Uajarernsup
Producer	RUNGTAWAN NANTHASAEN
Production Producer	Sawanya Jumchart
Director de fotografia	Natdanai Naksuwan
Editor	Sippanart Olarnsaritkul
Som	Mellow tunes
Pós produção	One Cool Production