| História | Innocean Australia has developed a new campaign for its client Hyundai to mark the launch of the ix35 Series II compact SUV. The ‘Road less travelled’ campaign seeks to expose the tougher side of the Hyundai ix35, revealing its capabilities both on and off road. Consumers are aware of the ix35’s sleek design; superior technology and incredible maximum safety, but it was found that there was little awareness of its off-road capabilities and overall build quality. This fun spot sets out to demonstrate just how tough the ix35 actually is. The TVC is supported by interactive digital banners that allow viewers to choose which road the ix35 takes - dedicated online films then take the consumer on the chosen journeys. For more details about the campaign, speak to Innocean’s Creative Director: Scott Lambert: 0421 921 241 / scott.lambert@innocean.com.au Credits: Client – Hyundai Motor Company Australia Managing Director, Oliver Mann Senior Manager Marketing, Alex Pinsuti Brand Communications Manager: Kate Fabian Brand Communications Manager: Clare Burnett Marketing Coordinator: Luke Hartin Agency - Innocean Creative Director: Scott Lambert Creative Team: Rua Perston, Matt Cramp Agency Producer: Tania Templeton Group Account Director: Tim Hiley Senior Business Director: Damien Pashby Production Company: Prodigy films Director: Rich Lee Executive Producer: Nerissa Kavanagh & Jonathon Samway DOP: Chris Probst Editor: Drew Thompson - Method VFX Supervisor: Nick Ponzoni – Studio Blackbird Sound design: Simon Kane – Song Zu Music: Antony Partos – Sonar Music |