Titulo | Doctors Names |
Agência | Brown Parker & DeMarinis Advertising |
Campanha | Doctors Names |
Anunciante | Baptist Health South Florida |
Marca | Baptist Cardiac & Vascular Institute |
Posted | Mai 2007 |
Sector Empresarial | Hospitais e clínicas |
Filosofia | Using real patients, air unscripted TV commercials of success stories. Back up campaign with print ads featuring technology and doctors. |
Problema | Convey to the public the importance of choosing the right healthcare provider for their heart and vascular ailment. |
Tipo de Mídia | Imprensa e publicações |
Mercado | Estados Unidos |
Director de contas | Jason Brown |
Director criativo | Ward Parker |
Fotógrafo | Eddy Perez |
Director criativo | Vincent DeMarinis |