Gary Steele
Executive Creative Director at TBWA\Singapore
Singapore, Cingapura
TituloWhere Passion Is Made Possible
Agência
Campanha Where Passion Is Made Possible
Anunciante Singapore Tourism Board
Marca SINGAPORE TOURISM BOARD
Data da primeira Transmissão/Publicação
Sector Empresarial Transportes, viagens e turismo
Filosofia “This is where” is an ode to Singapore as a nation of possibilities. It’s an anthem to showcase that beneath the glossy exterior, beneath the bright city lights, there’s something else that burns brightly. Passion. It’s the passion of every Singaporean who calls the city-state home. By taking the focus away from the landmarks and tourist attractions, and letting Singaporeans tell the Singapore story, the film gives viewers a different perspective to this island. Featuring real people, and not actors, the film invites viewers to participate in the passions that Singaporeans wake up for every morning. Whether it be indoor skydiving, Teochew opera, backstreet artistry of art in museums, hawker food or Michelin-starred meals, mixology or music, Singapore is the land that has given its inhabitants endless possibilities and now invites the world to come share these passions, for a day, a week or a decade.
Tipo de Mídia Viral
Comprimento
Director
Director Of Photography
Produtor executivo
Producer
Art Director
Director executivo criativo
Creative Director
Creative Director
Redator
Art Director
Executive Producer
Producer
Group Account Director
Account Director

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