| História | Las Vegas is the “wedding capital of the world,” but not necessarily for LGTBTQ couples. As the largest hotel brand in Vegas, and one with a long history of support for the LGBTQ community, MGM Resorts was on a mission to spread a message of inclusion, showing that Vegas was truly welcoming to all.;Throughout the history of music, love songs have almost solely celebrated heterosexual love. These well-known songs don’t reflect the changing definitions of love and marriage, making them harder for same-sex couples to fully embrace and relate to. As a result, these couples had few choices when it came to wedding songs that represent their relationship. As a popular destination for weddings, we realized MGM could help change that.;We decided to harness the power of music to bring a message of inclusivity to the world in the most entertaining way possible. |
| História (língua original) | MGM Resorts has a long history of hiring and supporting members of the LGBTQ community. In fact, they were hosting same-sex weddings years before it was made officially legal in the United States.We realized that until now, classic love songs have been something that only straight couples can truly “own.” These well know songs don’t reflect LGBTQ relationships, making them harder for those couples to fully embrace and relate to. This was a great opportunity to reimagine wedding songs to show that MGM (and Las Vegas in general) is open to everyone, regardless of sexual orientation.There are countless love songs: songs about true love, lost love, forbidden love, love gone bad and love rekindled. But there aren’t many songs celebrating the love between same-sex couples. As a result, LGBTQ couples had few choices when it came to wedding songs. As a popular destination for weddings, we realized MGM could help change that.We created an album of classic love songs, flipping the pronouns to upend norms and challenge the traditional ideas of love and marriage, sharing a message of inclusivity in the process.We partnered with a group of iconic musicians spanning genres, generations and sexual orientation (Bob Dylan, Kesha, Benjamin Gibbard, St. Vincent, Kele Okereke, and Valerie June) to reimagine traditional love songs, creating a new soundtrack that celebrate Universal Love.Ultimately, we redefined what a love song means in popular entertainment. The impact, like the love it celebrates, was universal |