NHS England - "From Home To Help"

M&C Saatchi Group

M&C Saatchi Group Global

2604

Marca: NHS England
País: Reino Unido

Anunciante: NHS England

Titulo	From Home To Help
Agência	M&C Saatchi Group
Campanha	Help Us, Help You
Anunciante	NHS England
Marca	NHS England
Posted	Dezembro 2022
Sector Empresarial	Instituições, organizações não governamentais
História	NHS England has launched a new multichannel campaign to drive more people to use its 111 online service, as part of its ongoing ‘Help Us, Help You’ communications strategy. The push was developed in partnership with M&C Saatchi London. The new campaign aims to drive more people to use NHS 111 online as an alternative to A&E. It seeks to encourage patients to access the 111 online service when they have an urgent but non-life-threatening medical concern. A lack of understanding about the 111 online service is the biggest barrier to people using it, so the push aims to educate and inform people, showcasing how the service can be used and for what ailments, along with explaining the triage process it provides to get you the help you need. The campaign brings to life the idea that every click on the 111 site brings you closer to expert help. This is dramatised in a warm, playful, 30-second TV spot called “From home to help”, directed by That Jam at EYELINE, which imagines people who are using the service being whisked out of their front doors still on their sofas or in bed, tapping their way through the streets dressed in their dressing gowns and whizzing along towards the help they need.
Tipo de Mídia	Televisão
Comprimento	40 seconds
Edit House	Marshall Street Editors
Creative Partner	Guy Bradbury
Director criativo	Tom Kennedy
Senior Creative	Sam Turk
Senior Creative	Paul Robbins
Diretor de Estratégia	Richard Storey
Estrategista	Hannah Thomson
Diretor dos Negócios	Angus Maclay
Director de contas	Katie Mandel
Senior Account Manager	Emma Lowrey
Designer	Fatima Oldendorf
Designer	Alan Clarkson
Project Manager	Louis Cubbon
Senior Film Producer	Gareth Williams
Produtora	EYELINE
directors	That Jam
Produtor	Jack Bradley
1st AD	Ali Copeland
Director de fotografia	Sam Meyer
Designer de produção	Charlie Hippesley
VFX Company	Gray Matter
Costume	Florence Jones
HMU	Louise Hinton
Casting	Lesley Beastall
Editor	Chris Walker
Online Post	Rascal Post
Director criativo	Andrew Wood
Produtor executivo	James Beck
2D	John Thornton
2D	Holly McLean
2D	Jason Farrow
Colorist	James Bamford
Empresa de design sonoro	Aaron Taffel
Color Producer	Jai Mhach Durban
audio producer	Madeline Lebel
Produção musical	DLMDD