Clarks Shoes - "Shoe Repairer"

SapientNitro Melbourne

SapientNitro Melbourne Melbourne, Austrália

6671

Titulo	Shoe Repairer
Agência	SapientNitro Melbourne
Campanha	Shoe Repairer - Clarks
Anunciante	Pacific Brands
Marca	Clarks Shoes
Posted	Janeiro 2006
Produto	School Shoes
Sector Empresarial	Vestuário, moda e calçado
Legenda	Clarks. Built to fit. Fit to last.
História	This ad shows the journey of an old man on his way to work. We watch as he mumbles/yells/grumbles at school kids he meets along the way. In the end of the ad we reveal that he is actually an old shoe repairer and it turns that his hatred is all about the durability of the Clarks school shoes the kids are wearing.
Filosofia	It was this insight that led us to the thought that this benefit would be pretty good for everyone, everyone except the shoe repairer that is. He seems to see the fact that these shoes will never have to be repaired as the source of all his woes.
Problema	Building on the Clarks brand heritage of the best fit, the client also wanted to highlight that because of the quality of materials, their school shoe range they were incredibly durable.
Resultado	yet to be determined
Tipo de Mídia	Televisão e Cinema
Comprimento	50 seconds
Realizador	Jess Bluck
Director de fotografia	Nigel Bluck
Produtor da agência	Mark Bradley
Director criativo	Sean Cummins
Produtor da agência	Marcus Eley
Director de contas	Melissa Haysom
Editor	Seth Lockwood
Director de arte	Dave Lunnie
Redator	James Procter
Producer	Michael Ritchie